CYBERSECURITY
FEATURED ANALYSIS
The Magic of Branding: Creating an Optimistic Identity for a Security Product
BY
Roy Katz
SOURCE
Wiz Blog | RSS feed
DATE
READ
1 min read
In the world of security, the dominant approach to branding is often based on fear and intimidation. But at Wiz, we’re taking a different approach. We believe in the power of optimism and positivity, and …
In the world of security, the dominant approach to branding is often based on fear and intimidation. But at Wiz, we’re taking a different approach. We believe in the power of optimism and positivity, and we’re building a brand that reflects those values.